The Ass Is A Poor Receptacle For The Head: Why Democrats Suck At Communication, And How They Could Improve

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"Barry Eisler is this generation's tech-savvy new media incarnation of Graham Greene."-Jeremy Scahill, The NationBy internationally bestselling thriller author and syndicated political blogger Barry Eisler, THE ASS IS A POOR RECEPTACLE FOR THE HEAD is a must-read for anyone interested in verbally crushing the competition in politics, business, and even romance.Regardless of what you think of their...

File Size: 291 KB
Print Length: 42 pages
Simultaneous Device Usage: Unlimited
Publication Date: May 12, 2011
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B0050O7VLW
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Format: PDF ePub Text djvu book

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A brief and entertaining look at political messaging and why the Democratic Party appears to fail at it so often. Barry Eisler made his mark with the John Rain thriller series, but between his blog and a couple of ebooks (including this one) is branc...



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the sad truth is that Democrats suck at selling their ideas to the public.In this hilarious and hard-hitting essay, Eisler draws on his expertise in narrative, his CIA training in persuasion, and his background in technology marketing to offer Democrats some sound advice on how to improve their communications strategy. Borrowing principles from judo and boxing, Eisler encourages Democrats (and anyone trying to sell an idea) to hammer their opponents into a rhetorical corner…and knock them the hell out!