In Pursuit Of The Common Good: Twenty-Five Years Of Improving The World, One Bottle Of Salad Dressing At A Time
Shameless exploitation has never been more fun nor done more good for more people than when done by Newman’s Own—the first green food company to use all-natural ingredients, and still the most successful.It was 1982 when Paul Newman and A. E. Hotchner made their foray into local gourmet shops with bottles of their homemade salad dressing. The venture was intended to be a lark, a way to poke fun at...
File Size: 1038 KB
Print Length: 274 pages
Publisher: Crown Business; Reprint edition (August 12, 2008)
Publication Date: August 12, 2008
Sold by: Amazon Digital Services LLC
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Occasionally I have casually noticed a Newman food product on the supermarket shelves over the years from time-to-time, presuming it was just another celebrity endorsed item which was pay-for-play. Upon reading this book, I found that was absolutely ...
ional way the market operates. Hurdling obstacle after obstacle, they created the first company to mass-market all-natural products, eliminating the chemicals, gums, and preservatives that existed in food at the time. This picaresque saga is the inspiring story of how the two friends parlayed the joke into a multimillion-dollar company that gives all its profits to the less fortunate without spending money on galas, mailings, and other expensive outreaches. It also serves as a textbook for foundations and charitable organizations looking to do the most good they can with what they have.Told in alternating voices, Newman and Hotchner have written a zany tale that is a business model for entrepreneurs, an inspirational book, and just plain delightful reading.